Buying Jewelry: Don’t Fall Prey to Scams

Buying jewelry is an elaborate art that takes years and sometimes decades to master. That doesn’t mean you have to be a savant to go shopping for jewelry. However, even though most jewelers are honest business people, you should always be aware of the various ways people will try to trick you out of your money. There are some simple precautions you can take to avoid being duped.

Look it up

Do an online search to find price and description for every item of jewelry you hope to purchase. Unless your selected items are obscure, you will be able to find them with a single online search on websites of various (sometimes competing) online jewelry retailers.

Have it appraised

GIA appraisals are good at not only evaluating the worth of jewelry items but also at complete descriptions of any discernible trait or flaw. A good appraiser will be able to tell you right away whether your jewelry is real or an imitation. When buying new or old jewelry, ask the seller for previous appraisals and all documents supporting its authenticity.

Verify documents

A defaulting seller might provide you with authenticity or appraisal documents for another item of jewelry! Pay close attention to the details of the documents, and if the size or weight of the item seems off by a considerable margin, don’t buy. Never feel shy to ask for measurement gauges, weighing scales or loupes to verify the details of the stones yourself.

Compare again

Compare with other similar items of jewelry. Gold should look and feel like gold. If it doesn’t, it’s probably fake gold (or sterling silver coated with gold). Remember different metals have different weights. So if the jeweler has used sterling silver, you should be able to tell once you weight it along with a full gold piece of the same measurements. Gold is usually heavier than both silver and sterling silver.

Keep comparing

Ask to see the item in person as well as in a catalog. Compare the look of the two and see if there are any discrepancies. Jewelers often run out of the most popular pieces and replace them with similar items. Although there is nothing wrong with doing that, it might inadvertently fool people into buying the wrong pieces.

Shop with Steels Jewelry and be assured of genuineness and authenticity in every item you purchase.


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